Sunday, April 23, 2017

How society kills creativity

When it comes to our modern day society, there is no doubt that we are being told how to live and what our lives are supposed to look like. When we are born we have our parents imposing their ideas and beliefs onto us about what is right and what is wrong and then from there we are usually enrolled into the public school system. Here is where a lot of our natural, inherent creative abilities unfortunately come to die.
In many cases, the school system doesn’t celebrate gifts in the realm of art, music, poetry etc. Rather, the more logical analytical ways of knowledge are celebrated, such as math, science, and memorization. Sure, these are important gifts as well and they should be celebrated, but not all people fit into that mould. And then what happens to those gifts that are left untapped and never brought forward into our world for everyone to enjoy? Well, society wants us to believe that those gifts do not fit into our system and we can’t make a living by utilizing them. What a conundrum.
Madrid based animators, Daniel Martinez Lara and Rafa Cano Mendez showcased this issue perfectly by putting together this 7 minute short to teach us a lesson on what happens to your life when you allow your creative abilities and talents to be drowned out by the daily 9-5 grind.
This film also touches on parenthood and how important it is to let go of the idea of a desired outcome for your children and to let them figure out for themselves what it is they would like to do. Of course every parent wants the best for their children, but we have to remember what is our best is not necessarily the best for our children. We need to be able to recognize the level at which we are just succumbing to the pressures of society as well. At some point letting go and trusting can go a long way.

This critically acclaimed short film was made entirely with a type of software called Blender, an open-source 3D rendering program. It was dedicated “to our families, for helping us not to lose our color.” Without further adieu, here is the award-winning short film, Alike, enjoy!


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